The latest edition of the BmacMedia Weekly Ezine went out on Monday and in it we spoke about 'Back Announcing'.
Excerpt:
"...you may answer my question with “But I got a text from a listener asking for the name of the song”.
Great. One listener asked. How many listeners do you have? Let’s say there are 30,000 people tuned your way. One of those asked for the song details. That means 29,999 didn’t! You are making one in thirty thousand happy. Hey, if that solitary person sent you a text asking…. maybe text them back. They get the info they need and nobody is any wiser!I do believe, though that the back announce is used primarily as a crutch to get you from the first Minor to the Major in your link".
Great. One listener asked. How many listeners do you have? Let’s say there are 30,000 people tuned your way. One of those asked for the song details. That means 29,999 didn’t! You are making one in thirty thousand happy. Hey, if that solitary person sent you a text asking…. maybe text them back. They get the info they need and nobody is any wiser!I do believe, though that the back announce is used primarily as a crutch to get you from the first Minor to the Major in your link".
The Ezine is FREE and is read by more then one thousand Presenters, PDs and Consultants in Ireland, The UK, Europe, USA, Canada, South Africa and Australia.
Just email brian@bmacmedia.com and you'll be on the list.
