Wednesday, December 3, 2008

Heart Roll Out in UK.


The UK's new national brand, Heart, is set to launch on January 5th.
Global Radio plan to spend several million developing the brand.

The nine stations involved in phase one of the roll-out are Q103 Cambridge, SGR, Horizon Radio, Hereford FM, Chiltern FM, Radio Broadland and Northants 96.

A national TV advertising campaign will get under way as well highlighting the new stations along with the heavyweights in London and Birmingham.