Foley's Apprentice.

I just love it when radio shows are on the ball. When they are able to jump on a hot item and get involved in something that interests their listeners.

'The Apprentice' is doing really well on TV3 in Ireland right now. Big show, lots of press. Good talk-a-bility.

Each Monday on the show, one contestant is 'fired' and loses the chance to win a €100,000 a year job (Mark was the latest to go).

Here's the bit I love.

Tuesdays on Today FM, Ray Foley gets the latest fire-ee into the studio for a chat. It's brilliant radio because fans of the show know the people from seeing them each week. They have invested emotionally in them and now get to hear them in a more free-style environment...and it doesn't get more free-style than the Foley Show.

Great publicity too for both the TV and radio shows.
Ray and Mark in the TodayFM studios.