Where's The 'Heart'?

Over the next year and a half, the Heart brand will be rolled out across The UK and with it, replacing some heritage names.

Soon to be re-named and re-focussed are legends such as:

I guess it's a sign of the times with consolidation and all that...but is it really progress?

Does the listener benefit? After all, that's the customer right?

The Heart brand is very strong, there's no doubt about it. I just have to wonder if networking will turn the audience towards or against their 'local' radio stations.