104.9 Clear FM in Vancouver has flipped formats to the 'Greatest Hits of All Time'...in other words - Oldies. "A new beginning with a very familiar sound" - that's how the on air promos put it.
In the past the frequency has tried it's luck as XFM and Star FM among others, so it will be interesting to see how the Oldies flip works out. My gut feeling is that it will see the station increase listenership as it pumps out The Beatles, The Stones, Mamas and Papas and the like.
Who might suffer from this? 650CISL would be the obvious candidate, purely for the fact that they are on AM. Content wise, CISL are still great in my opinion.
Thoughts go out to ex-Clear FM morning show host Charlee Morgan who was let go as part of the change. Charlee is a veteran though and will bounce back easily if she wants to.
Listen to FM Oldies in Vancouver:
