Monday, September 15, 2008

Re-Brand ?

We're used to radio stations using the Christmas / New Year Holidays as a buffer for changing formats ('All Christmas All The Time', anyone)?
How about this though - two stations in the US are to re-brand for the Presidential Elections !
You can jow listen to 'McCain570' or 'Obama1260' in the Washington DC area.
Dennis Miller and Mike Gallagher will feature on 'McCain' with Ronald Reagan and Ed Schultz on 'Obama'.

Cool.
Take a look:
http://www.wtntam570.com/
and
http://www.progressivetalk1260.com/

They'll get back to normal after the Election...or start playing Christmas music !