The latest edition of the BmacMedia Ezine talks about not assuming. Not assuming your listener knows what you are talking about.
Here's an extract:
"If you have been on the same gig at the same station for a long while, you’ll know exactly what I’m talking about. It’s the stage where you feel YOU know it inside out and therefore so does everyone else.YOU know who Sarah Barielles is. She sings ‘Love Song’.........Let’s look at those three items above from your listener’s point of view.
If you are able to receive text requests in your studio, next time monitor what listeners are asking for. Is it the singer of a song, or the song itself?
Most listeners will ask you to play ‘Love Song’. Very few will ask you to play the new song from Sarah Barielles.
Why? Because they don’t know her name. There’s no shame in that. They’re just not interested. It’s the song they like. How many times have people asked you “Who sings that song”? The song is the first point of connection, not the singer.So, saying “Coming up it’s Sarah Barielles” may mean nothing, whereas “Coming up ‘Love Song’”, will flick a switch".
The BmacMedia Ezine is FREE every Monday from brian@bmacmedia.com
Radio thoughts and bits from Brian McColl. www.bmacmedia.com
