Monday, March 9, 2009

Now it's NYC !


So...the thick plottens :-)
The Now brand arrives in New York this week.
Wednesday sees the launch of 923 Now FM, the market's new CHR outlet. The blurb says it will be more than just a radio station with Social Networking capabilities including listener blogs, interactive features and network applications.
They will be hooked up to MySpace, Facebook and twitter as well using texts for contact. They could take a leaf out of some stations here and use the Catch Bar - that's interactive.
The launch happens 5pm NY time Wednesday.


Plus, it looks like Opie and Anthony will be on the hunt for a new home as K-Rock switches to CHR. They're off FM but still on air at Sirius XM.