Saturday, February 21, 2009

More Movin.


So, there we were earlier this week wondering if the whole Movin phenomenon has passed or not...with stations using the Movin format flipping to Hispanic and whatever else.
Now there's another one gone and bitten the dust: WMUV in Jacksonville Florida has flipped from Movin 100.7 to good ole Country Legends 100.7 (Country Classics).

You might think "yeah, so what"?, but it's kind of interesting to watch the slow demise of a format that was promising big things a few years ago. Just goes to show, you've got to keep changing and re-inventing in this business.