Saturday, February 28, 2009

Marriage Takes a Beat-ing.

We spoke recently about Beat102103 and how they are re-imaging with new voices and that ratings are nicely on the upward path, so it's great to see them ploughing ahead even further with the 2 Strangers And A Wedding promotion.

This promo has run from it's beginnings at 2Day FM and SAFM in Oz, to places as far away as 98FM (as it was then) in Dublin and Energy 101.5 in Calgary - where my old ex-CKLG and CKZZ Vancouver buddy Freeway Frank is morning man.
Check Frank out here, by the way (a great jock): http://www.energy1015.com/blogs.asp
Anyhoo, 98, Energy and Beat are all tied together because the man that consults those stations is also responsible for 2 Strangers - (Phil Dowse). Small world, eh?
It's a tough contest to put together and execute it, but no doubt the people in Beat will be more than able to handle it and probably put a new and unique spin on it too.