Tuesday, May 26, 2009

Podcast Listening.

I read some interesting stats today about Podcast listenership in the States.
In a survey, Podcast awareness is up from from a year ago by 6% and active listening is up by 4%.
People said the biggest reason they chose a podcast was the ability to listen whenever they wanted.
I hear the argument a lot that podcasts don't show up in ratings, so what's the point in producing them?
The point for me is - awareness.
If you listen to the Moyles podcast, or Ray Foley or the 98 Morning Crew, you will hear content that you like. You have actively gone out and physically made an effort to hear what they have to say on their show. If you like it, you will remember it and chances are you will download the next podcast. This leads to awareness and loyalty. Now, because you have invested the time and energy in to this podcast, actually listening to the live show may be something you will decide to do tomorrow or next week.
the point being, you hear - you like - you are aware.
To the shows and the station you are like the customer test driving a new car. You are in a no risk situation because you can turn back anytime through the journey, but who knows....if you like the car enough you just might buy it.

The full report is on Kurt HansonItalic's blog:
http://textpattern.kurthanson.com/