Thursday, November 27, 2008

NY Times: 'Can Radio Save Itself' ?

There are a lot of frightened people in the US radio industry these days. Talk is of Satellite failing, distracted listeners and ad agencies pulling back on their spend..
New York Times article says: "Even though the audience for broadcast radio is actually growing, stations cannot seem to increase their revenue."
So audience figures remain the same or increase, yet the advertisers are pulling back.
According to Times reporter Stephanie Clifford, since consolidation radio companies "started to fight for share instead of being proactive and thinking of new ways to generate revenue."
The story continues, "There are some signs of hope, though," as RADAR figures show that radio reaches 235 million listeners a week, up from 232 million a year ago, and to the relative success of smaller-market stations".

Full article here: