Thursday, August 28, 2008

Latest Ezine.

The latest edition of the weekly BmacMedia Ezine talks about the 5 W's and 1H that can help you when you're on air.

They are: Who, What, Why, When, Where and How.


Here's a sample from the article:

"Let’s say you have decided to talk about an upcoming festival in your market.
That’s your premise. You’ve done your research on it (you’ve Googled it all day)! And you have all of the facts. Now ask yourself a few questions before getting down to the nitty gritty.

First up, we’ll deal with the ‘W’s.

Who – This literally means, who are you relating the piece to? Who is your audience here? Young females, adult males, teens, homemakers, professionals, families? The ‘Who’ will determine whether your piece is relevant to your audience. There’s no point in telling your listener about something and for them not to care".


You can also read this week's article on The Albright & O'Malley Wake Up Call in North America, or e-mail brian@bmacmedia and I can send you the entire piece.


The BmacMedia Ezine is FREE every week. Subscribing is easy - just e-mail me!